Peggy Shuker Day

Peggy was born in Pittsburgh, PA, subsequently moving to Boston, Houston, then Baton Rouge in junior high, as her father traveled with the Navy. At Baton Rouge High School, she would meet Robert Day whom she would marry after their first year of college. After receiving a degree in English Education from LSU, she taught high school English while putting her husband through Law School. She briefly paused her career to raise her small children, reading them Shakespeare and poetry for bedtime stories. Once the kids were in school, she started at the new UHF TV station as Continuity Director, for the production of “Dr. Shock Theater”. UHF TV would become the NBC Affiliate, WVLA-TV, and Peggy would rise to become the first woman salesperson and sales director for Channel 33. During her more than twenty years of “selling air” at WVLA she obtained many honors, including one awarding a car. Embarking on an independent career, Peggy founded New Day Media providing advertising consulting to many clients. As she scaled-down her consulting firm, she embraced a franchise of Sabai Jewelry, a business owned by Peggy’s daughter, Terrie. She successfully ran this Mid-City gallery for fifteen years, helping to start the Mid City Merchants Association, which sponsored community events such as White Light Nights and Mid-City Art Hop. Only a global pandemic was able to spur her retirement from the gallery as she continued to dabble in online sales and place ads for her loyal clients. Peggy spent many years serving in the Girl Scouts, being selected as an Ambassador, earning a trip to Finland representing the Scouts, and meeting with Lady Baden-Powell founder of Girl Guides in England. She also donated her time to WVLA events, such as the Adopt-a-Pet Days, bringing home many strays over the years, now survived by her cats, Mr. Binx and Princess Lillian. Peggy was a creative soul and a strong manager of her home and career, raising four inventive, independent, and productive children in her mold. She is survived by her husband, Robert Day, her children, Teresa “Terrie” Day, David Day (Nicole), Wynne Day Waltman (Charlie), Dr. Elaine “Lainy” Day (Dason); her grandchildren, Cassidy Day, Megan Waltman Perry, Malcolm “Mai” Gooch, Jordan Waltman, Andrew Day, Robert Day and her great-grandchild, Noelle Perry. She is survived by her nieces Elisabeth Olds, Robyn Olds, and Courtney Olds.